6 Useful Design tips for your Personalized Patient Recall Cards

Congratulations! You have decided to revamp your patient recall cards with a personal touch that more accurately reflects your company’s image. This is great, but where do you start? What does this actually mean? Here are a few helpful tips to guide you through the design process and that will help to ensure that your personalized recall cards are a huge success.

 1.      Create a brand identity for your practice.  Personalized recall cards are a valuable marketing opportunity for your practice and a great relationship and practice building product. Before even getting started on your personalized recall card design, decide on what image you would like to portray for your business. Do you have a logo? What impression does your logo give your patients? Does it convey a trusting, reliable and caring service?  What colours should you use in your design to help convey this image to your clients? Creating a brand identity for your practice is a very important and essential step.

2.      Only use 2-3 colours in your design. If you use too many colours on your personalized recall cards, your cards will look too busy and be less effective as a communication tool.

 3.      Use one or a maximum of two different fonts in your design. As with colours, too many different fonts can be distracting. Use fonts that are easy to read. Remember that using bolds, italics and different values within one font family can be even more effective than using many mismatching fonts.

 4.      Use a bold and impressive tagline on your personalized recall cards. A sharp, relevant and memorable headline or quote will help to capture the attention of your patients. Your tagline may be your main message, like "Its time for your annual check-up".

 5.      A catchy image on your personalized recall cards will also help to grab your patient’s attention.

 6.      Carefully consider the layout of your recall card. Make sure that the information on the recall card is easy to find and that you aren’t trying to cram too much information onto each card, or it may not be read. Use white space help your message stand out.

<< back